Definition: CRM (Customer Relationship Management) as a web service refers to a set of APIs (Application Programming Interfaces) that enable the integration and utilization of CRM functionality within external applications or systems. It provides developers with the means to access and interact with CRM capabilities, such as customer data retrieval, data update, customer interaction tracking, and more. By exposing CRM functionality as a web service, organizations can achieve seamless interoperability and enhance customer engagement by integrating CRM features into various channels, platforms, and services. Source: IEEE Xplore LOST view: TVA-Functional Architecture Principles Identifier: http://data.europa.eu/dr8/egovera/CRMApplicationService EIRA traceability: eira:DataManagementApplicationService ABB name: egovera:CRMApplicationService EIRA concept: eira:ArchitectureBuildingBlock Last modification: 2022-01-20